Is there anything new in this latest study [download page], covering Q2 ? Before getting to the data and trends, a quick note on methodology. As such, it is a measure of legacy TV viewing on set-top boxes, and does not include viewing via connected TV devices.
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February 13, — TDG recently queried more than 2, adult broadband users regarding their use of linear TV services, over-the-top or web-to-TV video services, and ownership and use of a wide variety of video-enabled consumer electronic platforms, among them TVs and DVRs. As illustrated, the average broadband household owns 1. It appears that the number of total TVs per broadband household has remained relatively unchanged over the last several years even while the number of HDTVs per broadband household has increased significantly.
Much has been talked these days about the growing business of subscription-based video on demand SVOD —be it networks looking to sell streaming rights of popular TV series or studios creating critically acclaimed offerings that move directly from studio to SVOD services. So knowing how consumers are adopting, interacting and using platforms and devices is paramount for the industry in order for players in this space to efficiently operate. For the first time, the U.
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A quick note before we start: because Nielsen did not publicly issue the Q3 or Q4 reports, we recently moved to this new article format. You can visit this article to get that earlier, comprehensive, 6-and-a-half year analysis spanning from Q1 through Q2 You can also purchase our even deeper analysis here in the form of a presentation that goes into more detail on TV trends Q1 Q1 and derives a host of insights from the data.
To learn more and subscribe, please click here. And perhaps the most significant finding of the entire report is that the availability of subscription video on-demand SVOD services such as Netflix, Hulu, and Amazon Prime in homes now equals DVR penetration. Moreover, SVOD is set to surpass DVR, as the latter's growth has plateaued while the former's has increased one to three percentage points per quarter since Q4
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